AI Training Course: Empowering Marketing Professionals

Format: Live, trainer-led virtual sessions
Duration: 6 hours of immersive training over 2 weeks

Course Overview

Artificial intelligence is transforming the marketing landscape, and this interactive course is designed to help professionals harness the power of ChatGPT for impactful marketing strategies. From creating engaging content to analyzing performance metrics, this course equips you with the tools to integrate AI seamlessly into your workflows.

With a focus on practical applications, you’ll learn to unlock AI’s potential across various marketing disciplines, including social media, SEO, email marketing, and analytics.

What Will You Gain?

• Craft Engaging Content: Use ChatGPT to generate captivating blogs, social media updates, and email campaigns.
• Refine Brand Voice: Tailor ChatGPT’s outputs to reflect your brand’s unique tone and style.
• Deepen Audience Connection: Deploy AI to foster stronger engagement and audience insights.
• Analyze Data Efficiently: Leverage ChatGPT to interpret marketing data and uncover actionable insights.
• Strategic Implementation: Seamlessly integrate AI tools into your broader marketing strategies.

Who Should Attend?

This course is ideal for:

• Marketing managers and strategists
• Content creators and social media professionals
• SEO and email marketing specialists
• Entrepreneurs and small business owners

No prior experience with AI is required.

What to Expect

Core Training Approach:
Each session features:

• Case Studies: Learn from global examples of AI success.
• Practical Exercises: Apply AI tools to real-world marketing challenges.
• Expert Consultancy: Get your questions answered live by AI marketing specialists.

Course Outline:

1. Foundations of AI in Marketing: Explore ChatGPT’s role and implications for content and campaigns.
2. ChatGPT for Social Media: Master AI tools for content creation, crisis management, and community engagement.
3. AI in SEO and Email Marketing: Enhance strategies with AI-generated content and campaign optimization.
4. Advanced Analytics: Use ChatGPT for performance tracking, competitive analysis, and predictive insights.

Requirements

• A laptop or tablet (a phone can be used if necessary).
• Decent internet connection.
• Access to ChatGPT (free version or ChatGPT Plus).

Certification

Upon successful completion, participants will receive a Digital Marketing Academy Certificate of Completion, recognizing their expertise in AI-driven marketing strategies.

Miss a session? Don’t worry—recordings will be available to keep you on track.