Digital Media Marketing
Beginners
Intermediate
Advanced
Beginners
Beginner Course: Foundations of Digital Marketing (10 Hours)
Target Audience: Individuals and small businesses new to digital marketing.
Learning Objectives:
- Understand the basics of digital marketing and its importance in modern business.
- Learn to set up essential digital marketing tools and platforms.
- Develop foundational skills for SEO, email marketing, and social media.
- Create a basic marketing plan.
Session Breakdown:
Session 1: Introduction to Digital Marketing (2.5 Hours)
- Overview of digital marketing channels: SEO, social media, email, and PPC.
- Understanding the customer journey and funnel.
- Setting up essential tools (Google Analytics, email marketing software).
Session 2: Basics of SEO and Content Marketing (2.5 Hours)
- Introduction to SEO: keywords, on-page, and off-page SEO.
- Creating beginner-level content for blogs and websites.
- Basics of content distribution and promotion.
Session 3: Social Media and Email Marketing (2.5 Hours)
- Introduction to social media platforms for marketing.
- Basics of email campaigns: creating a list, writing newsletters.
- Understanding performance metrics.
Session 4: Building Your First Digital Marketing Plan (2.5 Hours)
- Setting marketing objectives.
- Allocating budgets for small campaigns.
- Drafting a beginner’s digital marketing strategy.
Assessment:
- Create and present a simple digital marketing strategy for a small business.
Intermediate
Advanced Course: Mastering Digital Marketing (10 Hours)
Target Audience: Experienced marketers aiming to excel in digital marketing and drive scalable results.
Learning Objectives:
- Master advanced tools and strategies for digital marketing.
- Optimize campaigns for scalability and high ROI.
- Develop integrated marketing strategies for multi-channel success.
- Lead and manage digital marketing campaigns effectively.
Session Breakdown:
Session 1: Multi-Channel Marketing Integration (2.5 Hours)
- Designing cohesive multi-channel campaigns.
- Synchronizing SEO, social media, email, and paid campaigns.
- Leveraging CRM tools for integrated marketing.
Session 2: Advanced Advertising and Automation (2.5 Hours)
- Scaling PPC campaigns with advanced targeting and bidding strategies.
- Automation tools for email and social media marketing.
- Using retargeting campaigns to boost conversions.
Session 3: Data-Driven Optimization (2.5 Hours)
- Advanced analytics techniques for campaign insights.
- Optimizing campaigns using A/B testing and heatmaps.
- Understanding ROI and customer lifetime value (CLV).
Session 4: Building Long-Term Marketing Strategies (2.5 Hours)
- Developing long-term content and advertising plans.
- Managing marketing budgets for large-scale campaigns.
- Crisis management and real-time campaign adjustments.
Assessment:
- Create and present an advanced digital marketing plan for a scalable business.
Advanced
Advanced Course: Mastering Digital Marketing (10 Hours)
Target Audience: Experienced marketers aiming to excel in digital marketing and drive scalable results.
Learning Objectives:
- Master advanced tools and strategies for digital marketing.
- Optimize campaigns for scalability and high ROI.
- Develop integrated marketing strategies for multi-channel success.
- Lead and manage digital marketing campaigns effectively.
Session Breakdown:
Session 1: Multi-Channel Marketing Integration (2.5 Hours)
- Designing cohesive multi-channel campaigns.
- Synchronizing SEO, social media, email, and paid campaigns.
- Leveraging CRM tools for integrated marketing.
Session 2: Advanced Advertising and Automation (2.5 Hours)
- Scaling PPC campaigns with advanced targeting and bidding strategies.
- Automation tools for email and social media marketing.
- Using retargeting campaigns to boost conversions.
Session 3: Data-Driven Optimization (2.5 Hours)
- Advanced analytics techniques for campaign insights.
- Optimizing campaigns using A/B testing and heatmaps.
- Understanding ROI and customer lifetime value (CLV).
Session 4: Building Long-Term Marketing Strategies (2.5 Hours)
- Developing long-term content and advertising plans.
- Managing marketing budgets for large-scale campaigns.
- Crisis management and real-time campaign adjustments.
Assessment:
- Create and present an advanced digital marketing plan for a scalable business.