Google Analytics Training
Google Analytics: Advanced Tools & Insights
Format: Live, trainer-led online sessions
Duration: 6 hours over two weeks
Course Overview
Elevate your Google Analytics expertise and unlock deeper insights to drive intelligent decision-making. This interactive course is designed for marketers and data enthusiasts who want to go beyond the basics and gain a competitive edge with advanced Google Analytics tools. Learn how to customize reports, clean data, and leverage analytics for actionable insights that can enhance your marketing strategy.
What Will You Gain?
- Advanced Segmentation: Identify, target, and analyze the right audience groups effectively.
- Custom Reports: Build tailored reports to meet specific business needs.
- Data Cleansing: Ensure your analytics data is accurate and actionable.
- Deep Insights: Explore demographic, device, and behavioral data to understand your visitors better.
What Makes This Course Unique?
- Interactive Exercises: Apply learnings in real-time with practical exercises.
- One-to-One Mentorship: Get tailored guidance from expert trainers.
- Comprehensive Coverage: Learn advanced segmentation, calculated metrics, and how to integrate Ads with Analytics for better ROI.
Course Modules
Class 1: Advanced Segmentation & Custom Reports
- Learn to create meaningful audience segments that enhance targeting precision.
- Discover how demographic and interest reports can refine your marketing strategies.
- Explore cohort analysis and the importance of treating different visitor groups uniquely.
Class 2: Data Cleansing & Advanced Insights
- Master techniques for cleaning and preparing data for analysis.
- Understand calculated metrics and their application in reporting.
- Dive into advanced topics like device data, browser analytics, and Ads linking for better PPC management.
What to Expect?
- Case Studies: Learn from real-world examples of successful analytics implementations.
- Interactive Q&A: Get answers to your questions during live sessions.
- Tailored Feedback: Address your brand’s specific challenges with expert guidance.
Who Should Attend?
This course is perfect for:
- Digital marketers looking to enhance their analytics skills.
- Marketing managers aiming for data-driven strategies.
- Professionals managing Ads and PPC campaigns.
- Small business owners who want to refine their online strategies.
Requirements
- A laptop or tablet (phones can also be used if necessary).
- Access to Google Analytics (basic or advanced setups).
Certification
Upon completion, participants will receive a Certificate of Completion from the Digital Marketing Academy, showcasing their expertise in advanced analytics.
Take your analytics skills to the next level and gain the competitive edge needed to thrive in today’s data-driven landscape. Contact us to book your spot now!
Google Analytics: Ecommerce & Shopping Behavior
Format: Live, trainer-led online sessions
Duration: 6 hours
Course Overview
Dive into the world of e-commerce analytics with this specialized course, designed to help you leverage Google Analytics for tracking and optimizing online shopping behavior. Gain insights into your customers’ journey from browsing to purchasing, identify bottlenecks, and improve your conversion rates.
This course covers everything from configuring e-commerce tracking and analyzing key metrics to implementing advanced techniques with Google Tag Manager and remarketing strategies.
What Will You Gain?
- Master Ecommerce Tracking: Understand how data is collected and reported across product categories and SKUs.
- Enhanced Analytics Skills: Learn advanced tracking methods, including event tags and pageview tags.
- Optimize Ad Spend: Use KPIs to identify high-performing products and allocate resources effectively.
- Boost Conversions: Implement best practices to improve user experience and increase revenue.
What Makes This Course Unique?
- Hands-On Learning: Apply your knowledge with interactive exercises and live demonstrations.
- Expert Guidance: Get real-time feedback and solutions tailored to your business.
- Advanced Techniques: Explore cutting-edge tools like Google Tag Manager for seamless tracking.
Course Modules
Class 1: Fundamentals of Ecommerce Tracking
- Tracking Basics: Measure and analyze product categories, SKUs, and sales data.
- Configuring Ecommerce Tracking: Learn to set up essential tracking features, from product impressions to cart activity.
- Understanding KPIs: Explore key metrics to refine your marketing strategy and ad spend.
Class 2: Advanced Ecommerce Tracking
- Enhanced Techniques: Use event tracking and pageview tags to deepen insights.
- Live Environments: Integrate tracking with payment providers and address challenges like fraud or duplicate transactions.
- Remarketing & Segmentation: Grow revenue through targeted campaigns and precise audience segmentation.
What to Expect?
- Interactive Group Exercises: Collaborate with peers to solve real-world e-commerce challenges.
- One-to-One Mentorship: Get personalized advice on specific tracking issues or business goals.
Who Should Attend?
This course is ideal for:
- E-commerce managers looking to improve conversion rates.
- Digital marketers seeking to optimize ad spend and performance.
- Entrepreneurs aiming to grow their online stores with data-driven strategies.
Certification
Participants who complete the course will receive a Certificate of Completion, validating their expertise in e-commerce analytics.
Transform the way you track and optimize your online store with the power of Google Analytics. Contact us to secure your spot today!
Google Analytics: Mastering Attribution Modeling
Format: Live, trainer-led online sessions
Duration: 6 hours
Course Overview
Attribution modeling is the key to understanding how your marketing channels contribute to your success. This hands-on course is designed to equip you with the tools to track your customer journey effectively, assign proper credit to marketing efforts, and optimize your strategies using Google Analytics.
From exploring multi-funnel reporting to leveraging campaign tracking with URL builders, you’ll gain the skills to ensure clarity and maximize ROI in a multi-channel marketing environment.
What Will You Gain?
- Understand Attribution Modeling: Learn why it’s crucial and how it impacts your marketing decisions.
- Explore Attribution Models: Compare classic and modern models to find the best fit for your strategy.
- Track Customer Journeys: Use GA to analyze customer interactions and shorten the path to conversion.
- Master Campaign Tagging: Track every campaign, online and offline, with advanced tagging and reporting tools.
Course Modules
Class 1: Fundamentals of Attribution Modeling
- What is Attribution Modeling?: Understand its importance in multi-channel marketing.
- Exploring Attribution Models: Discover standard models like Last Click and First Click, and advanced models such as Linear, Time Decay, and Algorithmic.
- Choosing the Right Model: Learn how to select and test the best model for your business.
Class 2: Customer Journey and Campaign Tracking
- Customer Journey Analysis: Use Google Analytics to understand interaction points, time lag, and path lengths.
- Top Conversion Paths: Identify the most effective channels for attracting quality visitors.
- Advanced Campaign Tracking: Implement URL Builders, campaign tagging, and cost analysis to track offline and online campaigns seamlessly.
What Makes This Course Unique?
- Practical Exercises: Reinforce learning with interactive group exercises tailored to real-world challenges.
- One-to-One Mentorship: Receive personalized guidance to address specific brand or client needs.
- Comprehensive Tools: Learn advanced tracking techniques with Google Tag Manager and Google Analytics.
Who Should Attend?
This course is perfect for:
- Digital marketers aiming to refine their multi-channel strategies.
- Marketing analysts looking to enhance reporting clarity.
- Business owners wanting to understand and optimize ROI for their campaigns.
Certification
Participants will receive a Certificate of Completion, validating their expertise in advanced attribution modeling.
Take control of your marketing insights and master the art of attribution modeling. Contact us to secure your spot today!
Google Analytics 4 (GA4) Intensive
Format: Live, trainer-led online sessions
Duration: 10 hours (4 sessions, 2.5 hours each)
Course Overview
Take your Google Analytics expertise to the next level with this comprehensive GA4 Intensive Course. Learn how to effectively measure your online performance and extract actionable insights that drive real business results. This course starts with foundational principles and progresses into advanced tools and techniques, empowering you to configure GA4, analyze key reports, and optimize your marketing strategies.
What Will You Gain?
- Understand the GA4 Interface: Navigate and customize the platform to meet your business needs.
- Build an Effective Analytics Strategy: Integrate GA4 into your digital marketing for meaningful insights.
- Measure and Report: Leverage GA4 to track performance and optimize campaigns with data-driven decisions.
What Makes This Course Unique?
- Live and Interactive: Real-time sessions with expert trainers and collaborative group exercises.
- Hands-On Application: Practical demonstrations and exercises to master GA4 tools.
- Comprehensive Content: Covers advanced topics like segmentation, attribution modeling, and conversion tracking.
Course Modules
Class 1: GA4 Strategy and Configuration
- Learn to identify key metrics and set targeted KPIs.
- Gain foundational knowledge of GA4’s interface and features.
- Understand migration best practices from Universal Analytics to GA4.
Class 2: Performance Analytics and Reporting
- Explore audience, acquisition, and behavior reports to analyze user journeys.
- Discover how to use advanced features like User Flow charts and Social Users Flow.
- Master reporting on campaign effectiveness and bounce rate data.
Class 3: Tag Manager and Conversion Tracking
- Set up and track goals using Google Tag Manager.
- Use funnel reports and conversion pathways to optimize performance.
- Create custom metrics and dimensions for personalized insights.
Class 4: Advanced Segmentation and Reporting
- Master segmentation for audience insights and personalized reporting.
- Build and share comprehensive reports tailored to your business objectives.
- Use advanced attribution models for effective decision-making.
Who Should Attend?
This course is ideal for:
- Marketers looking to refine their analytics skills.
- Business owners wanting to measure online success.
- Data analysts aiming to optimize GA4 for advanced reporting.
Certification
Participants who complete the course will receive a Certificate of Completion, validating their expertise in Google Analytics 4.
Unlock the full potential of Google Analytics 4 and drive smarter business decisions. Contact us to secure your spot today!