Intermediate SEO Course: Strategy and Optimization

Duration: 10 hours (4 sessions, 2.5 hours each)
Format: Live, trainer-led online sessions or in-person training

Course Overview

This course is designed for marketers and business owners who already understand SEO basics and are ready to enhance their expertise. Dive deeper into advanced keyword research, technical SEO, and performance tracking to build data-driven strategies that deliver measurable results. Learn how to refine your content for search engines, boost rankings, and optimize for user experience.

By the end of this course, participants will be able to:

• Conduct advanced keyword research and competitor analysis.
• Optimize websites for technical SEO factors, such as site speed and mobile usability.
• Implement effective on-page and off-page SEO strategies.
• Measure and refine campaigns using advanced analytics tools.

Who Should Attend?

• Marketers with basic SEO knowledge
• Content creators looking to optimize their work for search engines
• Website managers aiming to enhance organic traffic
• Entrepreneurs seeking to boost their online visibility

Course Modules

Session 1: Advanced Keyword Research and Competitor Analysis (2.5 Hours)

• Keyword Research Tools: Explore advanced tools like SEMrush, Ahrefs, and Google Keyword Planner.
• Competitor Analysis: Identify competitor strategies and uncover gaps.
• Search Intent: Align content with user intent to capture valuable traffic.
• Long-Tail Keywords: Find niche opportunities for high-converting traffic.

Practical Exercise: Develop a keyword and competitor analysis report for a chosen niche.

Session 2: Technical SEO for Website Optimization (2.5 Hours)

• Crawling and Indexing: Ensure your site is fully accessible to search engines.
• Core Web Vitals: Optimize for metrics like page speed, responsiveness, and visual stability.
• Mobile Optimization: Adapt for mobile-first indexing and enhance usability.
• Fixing Common Issues: Address broken links, duplicate content, and canonical errors.

Practical Exercise: Conduct a technical SEO audit of your website.

Session 3: On-Page and Off-Page SEO Techniques (2.5 Hours)

• On-Page Optimization: Enhance title tags, meta descriptions, and internal linking.
• Content Optimization: Use LSI keywords and structured data (schema markup).
• Link Building Strategies: Acquire high-quality backlinks through outreach and partnerships.
• Local SEO: Optimize for local searches using Google My Business and location-based keywords.

Practical Exercise: Optimize a webpage for SEO and draft an outreach email for link building.

Session 4: Analytics and Performance Tracking (2.5 Hours)

• SEO Performance Metrics: Track organic traffic, bounce rates, and conversions.
• Google Analytics & Search Console: Use these tools for in-depth insights.
• A/B Testing: Refine strategies based on test results.
• SEO Strategy Refinement: Use analytics to adjust and improve ongoing campaigns.

Practical Exercise: Create a performance report using Google Analytics and Search Console data.

What’s Included?

• Live, interactive training sessions
• Case studies and real-world examples
• Practical exercises for hands-on learning
• Digital handouts and templates for future use
• Certificate of Completion

This course will give you the confidence and skills to manage advanced SEO campaigns, track your success, and continually refine your strategy for maximum impact. Ready to take your SEO knowledge to the next level? Let me know if you’d like further adjustments!

Don’t worry—recordings will be available to keep you on track.