Social Media Marketing
Beginners
Intermediate
Advanced
Beginners
Beginner Course: Foundations of Social Media Marketing (10 Hours) 4 x 2½ Hours
Target Audience: Small business owners and corporate team members new to social media marketing.
Focus Platforms: Facebook, Instagram, LinkedIn, TikTok
Learning Objectives:
- Understand the basics of social media marketing on all four platforms.
- Set up and optimize business profiles.
- Learn foundational content creation and posting techniques.
- Build an understanding of audience engagement and simple ad campaigns.
Session Breakdown:
Session 1: Getting Started with Social Media (2.5 Hours)
- Overview of Facebook, Instagram, LinkedIn, and TikTok.
- Setting up optimized business profiles on all platforms.
- Understanding platform-specific audiences and goals.
Session 2: Content Creation Basics (2.5 Hours)
- Introduction to content types (posts, stories, reels, and videos).
- Using simple design tools (e.g., Canva) for visual content.
- Writing platform-specific captions that resonate.
Session 3: Engagement Fundamentals (2.5 Hours)
- Basic engagement strategies for each platform.
- Facebook: Leveraging groups.
- Instagram: Using hashtags and stories.
- LinkedIn: Joining and contributing to professional groups.
- TikTok: Starting with trends and challenges.
- Managing comments and direct messages professionally.
Session 4: Simple Ad Campaigns (2.5 Hours)
- Introduction to Facebook Ads Manager.
- Setting up basic ads on Facebook, Instagram, LinkedIn, and TikTok.
- Allocating budgets and monitoring performance.
Assessment:
- Create and present a one-week content plan for all four platforms.
Intermediate
Intermediate Course: Strategic Social Media Marketing (10 Hours) 4 x 2½ Hours
Target Audience: Individuals with foundational knowledge looking to deepen their strategic understanding.
Focus Platforms: Facebook, Instagram, LinkedIn, TikTok
Learning Objectives:
- Use data to refine targeting and content strategies.
- Develop engaging and professional content for all platforms.
- Build advanced ad campaigns with measurable objectives.
- Strengthen cross-platform integration.
Session Breakdown:
Session 1: Audience Insights and Analytics (2.5 Hours)
- Using analytics tools for Facebook, Instagram, LinkedIn, and TikTok.
- Identifying target audience behaviors and preferences.
- Creating audience personas for each platform.
Session 2: Strategic Content Planning (2.5 Hours)
- Developing platform-specific content strategies.
- Facebook: Community-focused content.
- Instagram: Visual storytelling and reels.
- LinkedIn: Professional thought leadership.
- TikTok: Trend-driven, engaging videos.
- Planning campaigns with measurable objectives.
Session 3: Engagement Strategies for Growth (2.5 Hours)
- Growing audiences with platform-specific tactics.
- Facebook: Leveraging groups and events.
- Instagram: Collaborations and UGC (User-Generated Content).
- LinkedIn: Publishing articles and using InMail.
- TikTok: Participating in trends and challenges.
- Professional management of audience feedback.
Session 4: Advanced Ad Campaigns (2.5 Hours)
- Deep dive into ad campaign creation for all platforms.
- Facebook/Instagram: Custom audiences and lookalikes.
- LinkedIn: Sponsored posts and InMail ads.
- TikTok: Setting up engaging video ad campaigns.
- Budget allocation and A/B testing for optimization.
Assessment:
- Design and present a strategic multi-platform campaign plan.
Advanced
Advanced Course: Mastering Multi-Platform Social Media Marketing (12 Hours) 4 x 3 Hours Sessions
Target Audience: Experienced marketers looking to maximize ROI and master multi-platform strategies.
Focus Platforms: Facebook, Instagram, LinkedIn, TikTok
Learning Objectives:
- Develop integrated cross-platform marketing strategies.
- Master platform analytics to drive data-backed decisions.
- Create high-performing campaigns with advanced tools.
- Automate, scale, and optimize social media marketing efforts.
Session Breakdown:
Session 1: Multi-Platform Integration (3 Hours)
- Designing cohesive campaigns across Facebook, Instagram, LinkedIn, and TikTok.
- Synchronizing content strategies for consistent branding.
- Leveraging tools like Hootsuite or Sprout Social for seamless management.
Session 2: Advanced Content Techniques (3 Hours)
- Creating viral and engaging content for TikTok.
- Using Facebook and LinkedIn for long-form storytelling.
- Optimizing Instagram visuals for professional branding.
- Incorporating AR, filters, and interactive elements.
Session 3: Data-Driven Marketing (3 Hours)
- Advanced analytics for ROI tracking.
- Facebook: Pixel and conversion tracking.
- Instagram: Engagement benchmarks.
- LinkedIn: Lead generation metrics.
- TikTok: Performance and virality analytics.
- Refining campaigns using real-time data insights.
Session 4: Scaling and Automation (3 Hours)
- Automating repetitive tasks with tools like Zapier.
- Scaling ad campaigns for large audiences.
- Crisis management and adapting to real-time feedback.
Assessment:
- Create and present a detailed multi-platform campaign, including viral content ideas, analytics strategies, and scaling techniques.